The Wedding Strategy

Custom planning boards for estate wedding venues

Where do we seat Auntie Carol so it's not weird?
Turn wedding planning into something brides actually enjoy.

Most people can't read floor plans. But they can play board games.

Confusing floor plan

What Venues Use Now

Architectural floor plans with dimensions and scale. Brides squint at room labels and guess spatial relationships. "Is that next to the kitchen or the library?"

Wedding planning with board game

With The Wedding Strategy

An illustrated board they can touch. Move Auntie Carol's pawn. See the layout instantly. Solve family placement in one meeting instead of three.

Custom Boards for Your Venue

Each board is illustrated specifically for your property. No templates. No generic layouts.

La Belle ECO

Provence, France · 7 guest rooms · Boutique hotel and events space

La Belle ECO exterior

The Estate

La Belle ECO board game

The Planning Board

Château Malbosc

Cordes-sur-Ciel, France · 13th-century château · Multiple reception spaces

Château Malbosc exterior

The Estate

Château Malbosc board game

The Planning Board

How It Works

01

Share Your Venue

Send us floor plans and photos of your property

02

Choose Your Style

Select from Cluedo classic, dollhouse, vintage map, or custom aesthetic

03

We Create Your Board

Custom illustration, character pawns, place-card holders, premium packaging

04

Use With Every Wedding

One board, permanent asset, used for every booking over 5-10 years

Wedding Strategy board detail

Investment

A permanent venue asset used for every wedding

Standard

€4,500
  • 5-15 rooms
  • Single building
  • Classic aesthetic
  • 6 character pawns
  • Place-card holders
  • Premium packaging

Premium

€6,500
  • 15-30 rooms
  • Multi-building or complex layout
  • Custom aesthetic
  • 15 character pawns
  • Grounds included
  • Custom packaging

Bespoke

By Quote
  • 30+ rooms
  • Multiple coordinated boards (indoor + outdoor seating + ceremony spaces)
  • Fully custom design
  • 20+ character pawns
  • Custom keepsake boards for brides
  • White-glove service

Why Venues Invest

Differentiation

This doesn't exist yet. It becomes part of your venue's signature planning experience and sets you apart in a crowded market.

Planning Experience

Transform boring PDF floor plan reviews into collaborative, memorable planning meetings that brides actually enjoy. It's fun, it's Instagrammable, and it solves real logistical problems in one sitting.

Marketing ROI

Brides photograph and share the board during planning meetings. Every tagged post, every story, every behind-the-scenes video becomes organic content marketing your venue to their networks. The board pays for itself in visibility.

Scalable to Complexity

Need to coordinate outdoor seating arrangements across a lawn? Add a second board showing table layouts and sight lines. Multiple ceremony locations? Another board. The system grows with your venue's needs, all coordinated in the same aesthetic.

Jo Petroni

Created by an Architect Who Understands Estates

Jo Petroni is an architect and artist based in the South of France. She advises families on château stewardship in France, and develops regenerative land strategies for rural estates internationally.

She reads floor plans the way venue owners do. Illustrates them the way brides do.

Each board is hand-crafted specifically for your property, not generated from templates. The Cluedo aesthetic is half nostalgia, half deliberate experience design that makes complex spatial relationships immediately readable.

The Wedding Strategy emerged from watching people struggle with floor plans during building tours. She built the first board for a friend's venue, and saw the same pattern: relief, clarity, and an instantly Instagrammable experience.

Ready to See Your Venue as a Board Game?

Book a 15-minute demo call to see examples and discuss your property.